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When the campaign outreach is nearing set-up, trafficking and activation, this is often the time for the vendor to provide the agency with the customer data – either for direct marketing, look-a-like or contact augmentation.

Also, it’s often the case for the task to be deferred to multiple stakeholders – often taking longer to mobilise than the campaign itself.

Check out the meme, ‘Data deferral!’. Are you part of the cycle – or struggled to navigate it?

Customer Data Meme

The challenges represented by ‘Data deferral!’ relate to:

  • Marketing and campaign managers integrating internal and agency resources and scope 
  • Digital marketing professionals looking to ensure attributions at every point
  • Marketing heads who need to lean on out of team resources to curate account data. 

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

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