‘Now where are they?’ ‘They’re not fully finished or current’ ‘They were written by Product’.
These are the 3 top answers to the question posed in the meme above… supposedly the most important tool to get ahead of competitive plays. The age-old battlecard can be an extremely powerful tool for agency, marketing and sales teams alike. What better way to understand the very best, industry-tested, crafted messages to land ‘killer blows’ in campaigns and conversations. How can let this happen? Poor show.
Check out the meme, ‘Gone missing‘ How do you plead – guilty, not guilty, or not my fault?
The challenges represented by ‘Gone missing’ relate to;
- Heads of sales or enablement charged with improving performance of sellers
- Heads of marketing teams with a close relationship and/or influential role with sellers
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!