The current era for marketing needs to find the right balance of art and science.
The ‘art roots’ of marketing and advertising are still crucial for creating emotional success. But they now need the counterbalance of data, analytics, and AI to prove performance and inform decision-making.
Pursuing emotional engagement through creative cannot now live in isolation. Similarly, insights won’t fly without the right vehicle for doing the job.
Check out the meme, ‘It won’t fly!’. Have you been guilty of not getting the right balance?
The challenges represented by ‘It won’t fly’ relate to;
- Campaign managers and planners looking to mobilise the right resources and experts
- Heads of marketing planning team resources and skill-sets
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!