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If the tech business continues to grow and expand, it’ll get to a stage of maturity where it recognises the need for greater marketing control, governance and managed brand evolution.

This is certainly a sign of success, but one that can cause frustration for internal project leads and their associate agencies.

Navigating the approvals of legal, tone-of-voice and visual brand standards – against a backdrop of continually moving divisional or tech domain brand evolutions is difficult at the best of times, 

Check out the meme, ‘Painful approval’. Have you struggled from the feelings of weariness and strangulation?

Legal_Brand Approval Meme

The challenges represented by ‘Painful approval!’ relate to:

  • Project leaders with non-standard campaign models, relationships of extra-ordinary funding sources 
  • Product marketing managers who themselves are attempting to nudge the brand standards for the functional interests 
  • Head of regional marketing teams who require a nuanced approach to brand standards and portfolio articulation.

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

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