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‘Is the data compliant?’ There’s rarely a question more guaranteed to stop the client in their tracks as they head towards the campaign launch.

Most marketers recognise the role of the various data protection standards in achieving the right balance of value and privacy, but responsibility for the final decision is often passed around the team and stakeholders like the ticking bomb in this clip.

How often has the campaign launch been delayed because this question lacked a definitive answer? And how often has the ‘legitimate interest’ card been played in place of it?

Check out the meme, ‘The C Bomb‘. Recognise these marketing team behaviours?

Data Complient Meme

The challenges represented by ‘The C Bomb’ relate to; 

  • Marketing and programme managers planning and mobilising campaigns  
  • ABM strategists planning GTM channels and activities 

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

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