Putting a copy draft into circulation can often feel like handing-in your homework or exam paper.
Despite all your research, preparation and considered editing about what/what not say, you’re still very conscious about how well it’s going to be received. Your reviewers are often an array of critics with varying degrees of comment value; relevant and irrelevant, structured and random, useful and useless.
It’s when you get the full spectrum of feedback that the situation can feel like the meme – especially if the content has a creative dynamic too (e.g. video script, presentation, ebook).
Check out the meme, ‘Copy bashing’. Have you got the bruises – or joined-in the bashing?
The challenges represented by ‘Copy bashing’ relate to:
- Content marketers and managers producing critical content to support upcoming campaigns
- Product marketing managers writing their own copy to support corporate campaigns and assets
- Marketers curating and editing existing content and copy to mobilise campaigns quickly and cost effectively
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!