Lack of decisiveness? Possibly. Being too polite? Maybe.
Whatever the reason, ‘over-blending’ is a pet hate of agencies and creative teams. You spend all your time crafting an approach that addresses a singular message or assertion, and the client wants it all mixed together.
Now that’s not to say that all ‘fusion’ is bad – but there’s sometimes a fine line between asserting multiple messages and creating a ‘$#^! Soup’
Check out the meme, ‘Over-blending‘. Is this something that makes you or colleagues cringe?
The challenges represented by ‘Over-blending’ relate to;
- Campaign managers consolidating feedback from product, brand and sales teams
- Content managers developing assets with too many perspectives and viewpoints
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!
