The Tech Marketer Blog

Well, it should be. And despite the growth in social, it’s still the preferred channel for many marketers seeking cost-efficient communications and marketing. But over-reliance on this one channel with blunt, excessive touches can damage attention and relevance – even if the prospect doesn’t opt-out.  Check out the meme, ‘Inbox…

And at the purest level this may be true. But we need to make sure these well-trodden values feel real, current and authentic for the new proposition at hand – and not a recycling of the same old same old. Check out the meme, ‘Proposition fatigue’. Have you seen experienced…

But when planning a programme or campaign, the process should start (and be led) by the challenge, intent and objectives – not tools to support the achievement of the task. Check out the meme, ‘When toys rule the roost’. Have you seen too much love for mar-tech, and not enough…

But an overdose by the insights team, or a lack of translation from ‘digits to directions’ can leave any sales and marketing pro feeling a little overcome and snow-blind. Check out the meme, ‘Fact flooding’. Have you experienced the side-effects of data overload?  This post is 1:50 from #WhenTheAgency, a…

The focus then moves to the promotion to get the audience into the event. That’s where the problems can sometimes start, when corporate databases, contact networks and paid media efforts fail to drive the right attendance in the time allowed.  Check out the meme, ‘Audience AWOL’. Have you suffered from…

It’s easy to understand why marketers seek a similar level of consumption and engagement. But creating swathes of low quality, gated, click-bait content to elicit high volumes of ‘leads’ doesn’t help anyone. Customer can feel swindled, and SDRs suffer from poor response rates when they reach out.  Check out the…

You think it’s time to plug-in sales. They think it’s time to clock-out. Check out the meme, 'Insights inertia’. Have you experienced the blank stare?  The challenges represented by ‘Insights inertia!’ relate to: Integrated marketing managers who have shaped campaigns to drive demand and sustain interest Campaign leads who interface…

This is certainly a sign of success, but one that can cause frustration for internal project leads and their associate agencies. Navigating the approvals of legal, tone-of-voice and visual brand standards – against a backdrop of continually moving divisional or tech domain brand evolutions is difficult at the best of…

In response, we’ve a collective desire to reduce the messages to the minimum of what’s required. But sometimes the desire to keep the white paper to 4 pages, video to 2 mins or blog to X-hundred words just doesn’t work. Messages get over-clipped and new notions are strangled by restrictive…

Also, it’s often the case for the task to be deferred to multiple stakeholders – often taking longer to mobilise than the campaign itself. Check out the meme, 'Data deferral!’. Are you part of the cycle – or struggled to navigate it? The challenges represented by ‘Data deferral!’ relate to:…