The Techmarketer Blog

The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

SaaS marketing strategy alignment matters. Here’s how to make it stick SaaS marketing alignment thumbInsightsOur industry

SaaS marketing strategy alignment matters. Here’s how to make it stick

At The Rubicon Agency, the same pattern keeps surfacing in growing SaaS firms. The strategy itself is rarely the first failure. The failure usually comes later, when sales want speed, product wants precision, finance wants certainty, and leadership wants optionality, all at the same time. By then, the business is…
The Rubicon Agency
March 16, 2026
AI visibility in B2B marketing is now a pipeline issue. Who owns it? AI visibility in B2B marketing thumbDigital lead generationEnterprise demand generationInsightsOur industryStrategic contentThought leadership

AI visibility in B2B marketing is now a pipeline issue. Who owns it?

AI visibility in B2B marketing has stopped being a fringe SEO conversation and started behaving like a pipeline one. That shift is easy to miss if you are still treating AI tools as a shiny add-on to search, rather than a place where buyers now define problems, compare vendors and…
The Rubicon Agency
March 16, 2026
SaaS marketing checklist for pre-seed to Series A. What matters first, and who should own the call? SaaS marketing checklist thumbInsightsOur industry

SaaS marketing checklist for pre-seed to Series A. What matters first, and who should own the call?

The hardest question in SaaS marketing is rarely what you could do next. It is what you are deliberately not doing yet. That is the real pressure point for pre-seed, seed and Series A teams. There is never a shortage of plausible activity. Founders want traction. Investors want signs of…
The Rubicon Agency
March 16, 2026
Does AI content rank? Yes. But that is no longer the point Does AI content rank thumbEnterprise demand generationInsightsOur industryStrategic contentThought leadership

Does AI content rank? Yes. But that is no longer the point

Last week, MarTech covered Semrush's new study on whether AI content ranks well in search, and the headline was about as surprising as rain in Manchester: yes, it can. Google is not automatically punishing AI-written content, and content quality still determines outcomes. Useful, clear, relevant pages can perform whether a…
The Rubicon Agency
March 15, 2026
Writers block: The great AI content conundrum Writers block - AI content thumbInsightsM4 in actionMiscellaneousOur industryStrategic contentThe Message Elevator

Writers block: The great AI content conundrum

According to the Content Marketing Institute, 61% of technology marketers say creating the right content for their audience is challenging. This is hardly surprising given the sprawl of decision makers, budget holders and influencer groups over the years. In yesteryear things were much simpler, the balance of power sat in…
The Rubicon Agency
September 12, 2024
The importance of the product marketing enigma machine Marketing enigma machine thumbInsightsMiscellaneousOur industryProduct marketingThe Content Spectrum

The importance of the product marketing enigma machine

Cracked by the boffins at Bletchley Park and synonymous with films like The Imitation Game and U-571, the Enigma machine was at the bleeding edge of cipher technology in the mid 20th century. Unlocking the true meaning of its coded messages had a monumental impact on the outcome of WW2.…
The Rubicon Agency
September 11, 2024
Platforms need strong participation and purpose – an observation for platform marketing Platforms blog thumbInsightsOur industry

Platforms need strong participation and purpose – an observation for platform marketing

Changing how the world works Brands often want to influence and change the world around them – sometimes within the bounds of authenticity, and sometimes not. Tech is no different, but when it comes to platform brands, it’s perhaps more true than other segments. Platform brands are often the youthful…
The Rubicon Agency
September 4, 2024