Marketers have many metrics for happiness and sentiment towards their brand or products. But, even with NPS scores, sentiment analysis, and advocacy ratings at hand, many tech marketers are unable to summarise how they are perceived by customers.
This fundamental consideration (albeit sometimes reduced to a gut feel or snapshot) is missing from too many programmes, where the signals should be decoded and actioned.
The savvy teams (and agencies) tackle these perceptions head-on, threading and devoting efforts towards success. But it starts with asking the questions, and understanding the perceptions in the first place.
Check out the meme, ‘Do you have reception for perception?’. Is your marketing acting on your customer perception?
The challenges represented by ‘Do you have reception for perception’ relate to:
- Heads of social and customer marketing who have the signals and data but struggle to embed into initiatives back within the business
- Marketing leaders whose teams lack the feedback visibility, marketing rationale and actionable plans to inform their own team efforts
- All marketing (and customer facing) team members should have some awareness of customer perceptions so they can help their collective efforts
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!