Supporting AT&T for 25 years
We’ve come a long way since launching the AT&T MPLS capability in EMEA 25 years ago. At that time – due to the millennium bug – the IT function was mid-planning for tech meltdown and business was thinking about social Armageddon.
Way back in 1999 (yes, the previous century), AT&T was looking for a B2B tech marketing agency to run a pan-European programme to improve market education on improved traffic management in the enterprise WAN. And after a comprehensive pitch process, we answered the call.
Little did we know back then that our relationship would endure for another couple of decades.
Transformational technologies and opportunities
“Winning AT&T added a marquee brand to our client list. Any tech agency would be proud to support the world’s largest telco brand”, said Andrew Miller, co-founder, The Rubicon Agency. “After a successful MPLS programme that created a good pipeline of opportunity, we were introduced to a number of functions and teams that allowed us to deepen our partnership. These operations were receptive to an agency dedicated to B2B tech.”
Since then, the agency has had the pleasure of supporting many portfolios across the organisation – geographically and technologically. These include IoT, unified communication & collaboration, mobility, networking, consulting and contact centre. And go-to-market teams such as Education, Retail, APAC, EMEA and Global.
The Rubicon Agency: a great B2B marketing combination
Maintaining a relationship with a powerhouse like AT&T over such a significant time is no mean feat. “With an absolute focus on tech marketing, we’ve got a great track record of delivering results for AT&T – with moments of magic and mojo across many campaigns”, said Andrew Miller. “Whether simplifying propositions or creating new notions and leadership conversations, we look to make our marketing impact deliver a multiple of what AT&T invests with us at the outset”.
With over 400 projects under our belt, you’d maybe think that things are winding down. But far from it. Our B2B marketing journey continues – with new assignments for AT&T Labs, AT&T Connected Wearables and AT&T Cloud Voice. Things remain busy.
Here’s to the next 25 years!
