The Techmarketer Blog

The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

Writers block: The great AI content conundrum Writers block - AI content thumbInsightsM4 in actionMiscellaneousOur industryStrategic contentThe Message Elevator

Writers block: The great AI content conundrum

According to the Content Marketing Institute, 61% of technology marketers say creating the right content for their audience is challenging. This is hardly surprising given the sprawl of decision makers, budget holders and influencer groups over the years. In yesteryear things were much simpler, the balance of power sat in…
The Rubicon Agency
September 12, 2024
The importance of the product marketing enigma machine Marketing enigma machine thumbInsightsMiscellaneousOur industryProduct marketingThe Content Spectrum

The importance of the product marketing enigma machine

Cracked by the boffins at Bletchley Park and synonymous with films like The Imitation Game and U-571, the Enigma machine was at the bleeding edge of cipher technology in the mid 20th century. Unlocking the true meaning of its coded messages had a monumental impact on the outcome of WW2.…
The Rubicon Agency
September 11, 2024
Platforms need strong participation and purpose – an observation for platform marketing Platforms blog thumbInsightsOur industry

Platforms need strong participation and purpose – an observation for platform marketing

Changing how the world works Brands often want to influence and change the world around them – sometimes within the bounds of authenticity, and sometimes not. Tech is no different, but when it comes to platform brands, it’s perhaps more true than other segments. Platform brands are often the youthful…
The Rubicon Agency
September 4, 2024
Sell aspiration not anti-perspiration – a philosophy for software marketing Software blog thumbInsightsOur industryThe Content SpectrumThe Message Elevator

Sell aspiration not anti-perspiration – a philosophy for software marketing

Heros need a mix of aspiration and perspiration Imagine the scene. A TV ad for a world famous anti-perspirant, where our hero is just about to make the rock climb of their life. Picture the director, sizing the dramatic perspectives that show the peril of the route in-frame and the…
The Rubicon Agency
September 1, 2024
Sell the impact not what’s inside – an appeal to cloud and AI marketing pros Cloud and AI blog thumbInsightsOur industry

Sell the impact not what’s inside – an appeal to cloud and AI marketing pros

Do you need a petrol head for adoption? We all know one. An inquisitive, passionate petrol head that knows the inner workings of the combustion engine. Someone who can explain the mechanics of the turbocharger, crankshaft and gearbox. They’re a great source of free education – but they can be…
The Rubicon Agency
September 1, 2024