The Tech Marketer Blog

It’s easy to understand why marketers seek a similar level of consumption and engagement. But creating swathes of low quality, gated, click-bait content to elicit high volumes of ‘leads’ doesn’t help anyone. Customer can feel swindled, and SDRs suffer from poor response rates when they reach out.  Check out the…

You think it’s time to plug-in sales. They think it’s time to clock-out. Check out the meme, 'Insights inertia’. Have you experienced the blank stare?  The challenges represented by ‘Insights inertia!’ relate to: Integrated marketing managers who have shaped campaigns to drive demand and sustain interest Campaign leads who interface…

This is certainly a sign of success, but one that can cause frustration for internal project leads and their associate agencies. Navigating the approvals of legal, tone-of-voice and visual brand standards – against a backdrop of continually moving divisional or tech domain brand evolutions is difficult at the best of…

In response, we’ve a collective desire to reduce the messages to the minimum of what’s required. But sometimes the desire to keep the white paper to 4 pages, video to 2 mins or blog to X-hundred words just doesn’t work. Messages get over-clipped and new notions are strangled by restrictive…

Also, it’s often the case for the task to be deferred to multiple stakeholders – often taking longer to mobilise than the campaign itself. Check out the meme, 'Data deferral!’. Are you part of the cycle – or struggled to navigate it? The challenges represented by ‘Data deferral!’ relate to:…

And with campaign analytics available across so many touchpoints through the digital journey, it’s not surprising that the ‘pixel’ ball is dropped occasionally. Just make sure it’s not a critical indicator. Check out the meme, 'Arghnalytics!’. Have you seen or done ‘the scream’? The challenges represented by ‘Arghnalytics!’ relate to:…

Especially for tech business who are in the early days of creating sustainable revenue and whose funding needs to stretch a long way. But the skill-set and decision-making logic should be questioned when the client decides to use the internal web team to produce the creative, assets, and collateral for…

The challenge comes with making it happen, at-scale, on-budget, and with full control. For many, they will under-estimate the effort, resource, budget and leadership skills required to concept, build and grow that channel. Check out the meme, 'Hidden burden of partners’. Have you seen or felt the overload?  The challenges…

For others, it has throttled growth because of supply chain and budget disruption. It’s a similar story for their business clients too. So, recognising the impact of COVID-19 is key – but we need to be wary about how much pandemic narrative we add if we are to protect the…

Getting the campaign model, marketing and messaging is crucial to achieve orbit and protecting reputation. Check out the meme, 'Epic launch fail’. Have you seen or experienced the rocket? The challenges represented by ‘Epic launch fail’ relate to: Campaign and programme owners charged with laucnhing new products or services  Heads…