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The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

Meme of the week #25 – Ooops – forgot the spend cap! PPL spend blogMiscellaneousOur industry

Meme of the week #25 – Ooops – forgot the spend cap!

Digital campaigns are so quick to create and mobilise, none more so than search PPL. But with so many programmatic considerations for search terms, audience profiling, reach, duration and versions, it’s easy to overlook important settings such as the spend cap.  The cold, lingering feeling of realising you’ve not applied…
The Rubicon Agency
June 20, 2022
Meme of the week #24 – Do you have reception for perception? What customers think blogMiscellaneousOur industry

Meme of the week #24 – Do you have reception for perception?

Marketers have many metrics for happiness and sentiment towards their brand or products. But, even with NPS scores, sentiment analysis, and advocacy ratings at hand, many tech marketers are unable to summarise how they are perceived by customers.  This fundamental consideration (albeit sometimes reduced to a gut feel or snapshot)…
The Rubicon Agency
June 15, 2022