The Rubicon Agency

Meme of the week #1 – Not me

If you’re improving your CX with the aid of more enhanced or comprehensive marketing, then you need to know the pathway the customer takes and the journey they experience. You’ll need to be aware of the routes, conditions, signs, diversions and occasional car crashes they need to navigate along the way.…

The Rubicon AgencyJanuary 1, 2022

Miscellaneous

Laughter and enjoyment encouraged in our library!

Add to this, the often down-beat demeanour of the librarian and dusty buildings and it’s not surprising the cool kids don’t hang there! That’s about to change with the launch of a new library of tech marketing memes; #WhenTheAgency. Created and built by The Rubicon Agency, #WhenTheAgency is a collection…

The Rubicon AgencyNovember 4, 2021

Brand strategy Our industry

Discover the five silver linings of new tech marketing outlook.

2020 has been a lesson in expecting the unexpected. As the uncertainty continues, the impact of dealing with a global pandemic has challenged business and market sectors in different ways - with some feeling more disruption and financial pain than others. As a breed, marketers are perhaps more prepared to…

The Rubicon AgencyOctober 26, 2020

Our industry Proposition development Strategic content Thought leadership Video content

Video focus – a guide for technology marketers

Based on years of writing and producing influential B2B video content, the guide is aimed at any technology marketer who suspects or already knows that video can be a uniquely effective medium for strategic and tactical purposes. Video marketing - an increasingly influential and integrated channel With the rapid growth…

The Rubicon AgencyMay 2, 2019

Digital lead generation Our industry Strategic content Video content

Video focus #7: What makes a good explainer video?

Establishing the format for a video is the first step that makes the rest of the process easier to manage by setting expectations about purpose, content and budget. Broadly speaking, there are seven formats which can accommodate most tech marketing objectives. Here’s how the explainer video should work: The explainer…

The Rubicon AgencyApril 10, 2019

Our industry Video content

Video focus #6: Specialist agency or production company?

Video can also be one of the more costly assets in a campaign or programme so it’s critical that as a marketer you can be confident you’re making the right choice when looking for a capable video production partner. The choice typically falls between a video production company or your…

The Rubicon AgencyApril 9, 2019

Account based marketing Enterprise demand generation Miscellaneous Our industry Strategic content

How smart Account Based Marketing can work with ‘off the peg’

While the precision of any programme depends on time, effort and budget, the effectiveness of its content payload depends on how much customer context can be threaded into a campaign. ABM can fall into one of four execution strategies. Basic ‘volume and automation’ strategies tend to rely on using existing…

The Rubicon AgencyApril 7, 2019

Our industry Product marketing Video content

Video focus #5: What makes a good demo video?

What doesn’t make sense is to produce a video that simply tries to replicate the equivalent of a technical user guide by combining actual user interfaces and drop down menu sequences with a monotonous voice-over. Worse still, don’t waste valuable marketing budget by simply producing a generic guide to a…

The Rubicon AgencyApril 5, 2019

Digital lead generation Our industry Product marketing Video content

Video focus #4: Why make a trailer video?

In the world of technology marketing, you may need to stimulate early interest ahead of a product, solution or service rollout. Alternatively, you may want to focus your marketing effort on ‘early adopters’ or even show preference to a key decision maker with an ‘exclusive’ sneak preview as part of…

The Rubicon AgencyApril 2, 2019

Brand strategy Our industry Video content

Video focus #3: What makes a good vision video?

For tech marketers facing these challenges it’s unlikely that a PowerPoint presentation will be as effective, or create the same impact, as a vision video. The production of a good vision video begins with audience establishment. Regardless of the subject, the common purpose has to be winning hearts and minds.…

The Rubicon AgencyMarch 20, 2019

The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency