The Rubicon Agency

Video focus #6: Specialist agency or production company?

Video can also be one of the more costly assets in a campaign or programme so it’s critical that as a marketer you can be confident you’re making the right choice when looking for a capable video production partner. The choice typically falls between a video production company or your…

The Rubicon AgencyApril 9, 2019

Account based marketing Enterprise demand generation Miscellaneous Our industry Strategic content

How smart Account Based Marketing can work with ‘off the peg’

While the precision of any programme depends on time, effort and budget, the effectiveness of its content payload depends on how much customer context can be threaded into a campaign. ABM can fall into one of four execution strategies. Basic ‘volume and automation’ strategies tend to rely on using existing…

The Rubicon AgencyApril 7, 2019

Our industry Product marketing Video content

Video focus #5: What makes a good demo video?

What doesn’t make sense is to produce a video that simply tries to replicate the equivalent of a technical user guide by combining actual user interfaces and drop down menu sequences with a monotonous voice-over. Worse still, don’t waste valuable marketing budget by simply producing a generic guide to a…

The Rubicon AgencyApril 5, 2019

Digital lead generation Our industry Product marketing Video content

Video focus #4: Why make a trailer video?

In the world of technology marketing, you may need to stimulate early interest ahead of a product, solution or service rollout. Alternatively, you may want to focus your marketing effort on ‘early adopters’ or even show preference to a key decision maker with an ‘exclusive’ sneak preview as part of…

The Rubicon AgencyApril 2, 2019

Brand strategy Our industry Video content

Video focus #3: What makes a good vision video?

For tech marketers facing these challenges it’s unlikely that a PowerPoint presentation will be as effective, or create the same impact, as a vision video. The production of a good vision video begins with audience establishment. Regardless of the subject, the common purpose has to be winning hearts and minds.…

The Rubicon AgencyMarch 20, 2019

Why careful casting is critical for your video blog

Our industry Video content

Video focus #2: Why careful casting is critical for your video

You know who you can or should call upon to do the job and, before you know it, they are in front of a camera staring down the barrel of a lens. The combination of their availability and a tight production schedule means you have only a short time to…

The Rubicon AgencyMarch 9, 2019

Our industry Video content

New YouTube channel for The Rubicon Agency

With videos across a number of genres including explainer, teaser and vision - and with topics covered as broad as IoT, diversity, selling skills, SDN/network-on-demand and DDoS - there's sure to be a reference project in there for most occasions. Take a look at the channel to discover how using…

The Rubicon AgencyMarch 8, 2019

Our industry Video content

Video focus #1: Insights and ideas for impactful tech marketing videos

Broadly speaking there are seven formats which can accommodate most tech marketing objectives. Here’s how they compare: The teaser video As the name suggests, its purpose is to draw early attention and interest to a product, service, solution, proposition, event. The teaser is usually followed by a more detailed communication with…

The Rubicon AgencyMarch 4, 2019

Account based marketing Enterprise demand generation Sales enablement

Not all Account Based Marketing is created equal

Complex propositions, long sales cycles and big customers make the tech sector a prime practitioner of Account Based Marketing (ABM). If you believe the old maxim that 80% of business comes from 20% of customers then the case for ABM grows even stronger. Whatever the actual percentages, it’s true to…

The Rubicon AgencyFebruary 18, 2019

Digital lead generation Miscellaneous Our industry Proposition development

Fast Marketing fails: bland ingredients

When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can leave customers feeling hungry or, worse still, with a bad aftertaste. Like fast food, fast marketing can suffer from bland, artificial ingredients. Fast food and fast marketing may be predicated on convenience…

The Rubicon AgencyNovember 24, 2018

The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

Video focus #6: Specialist agency or production company?

How smart Account Based Marketing can work with ‘off the peg’

Video focus #5: What makes a good demo video?

Video focus #4: Why make a trailer video?

Video focus #3: What makes a good vision video?

Video focus #2: Why careful casting is critical for your video

New YouTube channel for The Rubicon Agency

Video focus #1: Insights and ideas for impactful tech marketing videos

Not all Account Based Marketing is created equal

Fast Marketing fails: bland ingredients

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