The Rubicon Agency

Meme of the week #1 – Not me

Planning a content journey or proposition cascade? If you’re improving your CX with the aid of more enhanced or comprehensive marketing, then you need to know the pathway the customer takes and the journey they experience. You’ll need to be aware of the routes, conditions, signs, diversions and occasional car crashes…

The Rubicon AgencyJanuary 1, 2022

Miscellaneous

Laughter and enjoyment encouraged in our library!

Think of a library and inevitably you conjure up images of a quiet, stuffy environment where public expressions of laughter, affection, anger or even shock are frowned on. Add to this, the often down-beat demeanour of the librarian and dusty buildings and it’s not surprising the cool kids don’t hang…

The Rubicon AgencyNovember 4, 2021

Brand strategy Our industry

Discover the five silver linings of new tech marketing outlook.

Let’s face it, 2020 didn’t go to plan for anyone. The technology sector is no exception and, like every other business sector, is having to anticipate and deal with the direct and indirect effects of ‘C-19’. 2020 has been a lesson in expecting the unexpected. As the uncertainty continues, the…

The Rubicon AgencyOctober 26, 2020

Our industry Proposition development Strategic content Thought leadership Video content

Video focus – a guide for technology marketers

Edited around 9 chapters on producing best practice content, 'Video focus - A guide for Technology Marketers' is a new free guide published by The Rubicon Agency. Based on years of writing and producing influential B2B video content, the guide is aimed at any technology marketer who suspects or already…

The Rubicon AgencyMay 2, 2019

Digital lead generation Our industry Strategic content Video content

Video focus #7: What makes a good explainer video?

From launch trailers to the presentation of an aspirational vision, videos have a unique ability to stimulate interest, accelerate understanding and influence decision makers – three key goals for any tech marketer. Establishing the format for a video is the first step that makes the rest of the process easier…

The Rubicon AgencyApril 10, 2019

Our industry Video content

Video focus #6: Specialist agency or production company?

As a marketing medium, video is in the ascendency. For tech marketers, video can be a powerful asset with a unique ability to stimulate interest, accelerate understanding and influence decision makers. Video can also be one of the more costly assets in a campaign or programme so it’s critical that…

The Rubicon AgencyApril 9, 2019

Account based marketing Enterprise demand generation Miscellaneous Our industry Strategic content

How smart Account Based Marketing can work with ‘off the peg’

Like Account Based Marketing (ABM) programmes, not all ABM content can be created equal in terms of audience resonance. While the precision of any programme depends on time, effort and budget, the effectiveness of its content payload depends on how much customer context can be threaded into a campaign. ABM…

The Rubicon AgencyApril 7, 2019

Our industry Product marketing Video content

Video focus #5: What makes a good demo video?

When the best way to market a technology product, service or solution is also to show how it works, and what it can do, then a demonstration video makes good sense. What doesn’t make sense is to produce a video that simply tries to replicate the equivalent of a technical…

The Rubicon AgencyApril 5, 2019

Digital lead generation Our industry Product marketing Video content

Video focus #4: Why make a trailer video?

When your marketing strategy includes the production of a short video why would you create a trailer that goes out prior to the release of an explainer, documentary or demo? In the world of technology marketing, you may need to stimulate early interest ahead of a product, solution or service…

The Rubicon AgencyApril 2, 2019

Brand strategy Our industry Video content

Video focus #3: What makes a good vision video?

How do you sell the advantages of a significant technology evolution or the disruption that can precede business transformation? When an internal audience is key to driving change, how do you create buy-in or behaviour change? For tech marketers facing these challenges it’s unlikely that a PowerPoint presentation will be…

The Rubicon AgencyMarch 20, 2019

The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency