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The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

Video focus – a guide for technology marketers Video focus – a guide for Technology MarketersOur industryProposition developmentStrategic contentThought leadershipVideo content

Video focus – a guide for technology marketers

Based on years of writing and producing influential B2B video content, the guide is aimed at any technology marketer who suspects or already knows that video can be a uniquely effective medium for strategic and tactical purposes. Video marketing - an increasingly influential and integrated channel With the rapid growth…
Video focus #7: What makes a good explainer video? What makes a good explainer video?Digital lead generationOur industryStrategic contentVideo content

Video focus #7: What makes a good explainer video?

Establishing the format for a video is the first step that makes the rest of the process easier to manage by setting expectations about purpose, content and budget. Broadly speaking, there are seven formats which can accommodate most tech marketing objectives. Here’s how the explainer video should work: The explainer…
The Rubicon Agency
April 10, 2019