Our industry

The challenges represented by ‘Arghnalytics!’ relate to:

• Marketing and campaign managers integrating internal and agency resources and scope 
• Digital marketing professionals looking to ensure attributions at every point 
• Marketing heads who have approved campaign set-up and deployment but haven’t yet pre-flight checked the data and analytics.

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

Especially for tech business who are in the early days of creating sustainable revenue and whose funding needs to stretch a long way.

But the skill-set and decision-making logic should be questioned when the client decides to use the internal web team to produce the creative, assets, and collateral for a campaign. Where do the technical and operational skills of the web team overlap with those charged with creating and producing an array of digital (and non-digital) elements? 

Check out the meme, ‘The wisdom of using the web team’. Have you seen or done ‘the cross’? 

The challenges represented by ‘The wisdom of the web team’ relate to:

• Marketing and campaign managers balancing support from internal and agency resources 
• Marketing leaders assigning budget allocations to tasks and workstreams 
• Web team managers tasked with responsibilities beyond their traditional key capabilities and training

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

The challenge comes with making it happen, at-scale, on-budget, and with full control. For many, they will under-estimate the effort, resource, budget and leadership skills required to concept, build and grow that channel.

Check out the meme, ‘Hidden burden of partners’. Have you seen or felt the overload? 

The challenges represented by ‘Hidden burden of partners’ relate to:

• Content marketing functions producing assets with segues into industry care-abouts and challenges 
• Marketing managers who are keen to express the right level of customer empathy and understanding 
• Heads of Customer Marketing looking to be on the same page as their audience

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

For others, it has throttled growth because of supply chain and budget disruption. It’s a similar story for their business clients too.

So, recognising the impact of COVID-19 is key – but we need to be wary about how much pandemic narrative we add if we are to protect the longevity, vitality, positivity and currency of what we’re producing. 

Check out the meme, ‘Pandemic overcoat’. Have you seen it applied too liberally? 

The challenges represented by ‘Pandemic overcoat’ relate to:

• Content marketing functions producing assets with segues into industry care-abouts and challenges 
• Marketing managers who are keen to express the right level of customer empathy and understanding 
• Heads of Customer Marketing looking to be on the same page as their audience

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

Getting the campaign model, marketing and messaging is crucial to achieve orbit and protecting reputation.

Check out the meme, ‘Epic launch fail’. Have you seen or experienced the rocket?

The challenges represented by ‘Epic launch fail’ relate to:

• Campaign and programme owners charged with laucnhing new products or services 
• Heads of Marketing looking at the right blend of internal insights and external innovation for new GTM offers 
• Tech Product Management teams that recognise the value of blending product marketing knowledge with market perspectives of agencies

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

While not exclusive to the marketing business, there’s often pressure on the agency to provide extra-speculative investments to ensure project success – with the promise of ‘riches tomorrow’.

The cynical agency view is that team restructures, changing priorities and budget evaporation thwart  the majority of efforts.

Check out the meme, ‘Budget blah blah’. Have you told your team to get real?

The challenges represented by ‘Budget blah blah’ relate to:

• Campaign and programme owners trying to balance the needs of restricted budget and high expectations
• Agency account managers keen to make inroads and build an enduring relationship with a client, but tasked with negotiating free work internally
• Marketing planners assigning budget to risky and exploratory pilot projects

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

Expectations have been heightened in recent years with developments in intent-signalling, progressive profiling, nurturing and precision targeting.

But achieving it comes at a cost – profiling, platform investment, brand building, pre-marketing, achieving buyer preference at a distance… to highlight a few considerations. If you want ready-to-buy, you can’t cut corners.

Check out the meme, Pipe(line) dreams. Have you told your team to get real?

The challenges represented by ‘Pipe(line) dreams’ relate to;

• Campaign managers tasked with achieving unrealistic levels of investment return
• Head of sales and setting expectations on marketing and sales alignment
• Marketing and sales budget planners assigning ROI and results targets to demand programmes

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

Sometimes their territorial and ‘creative protectionist’ instincts can cause interesting dynamics for client relationships.

Often with overlapping capabilities, and with an eye on wallet-share, encouraging agencies to work together can sometimes feel like trying mix oil and water. But it’s time to grow up guys!

Check out the meme, ‘Agency slapfest’. Have you experienced the antics?

The challenges represented by ‘Agency slapfest’ relate to:

• Integrated campaign managers charged with bringing external teams together that don’t want to play nicely
• Account directors and managers agency-side that are encouraged to collaborate with fellow roster agencies
• External agencies that are encouraged to work with ‘internal agencies’ whose mandate is to reduced external efforts and budget spend

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

Being precious and (sometimes over-) protective goes with being innovative and creative. But going anywhere near the territory of Microsoft Word or Powerpoint should be at your own peril!

Requests for drafts of websites, videos, ad campaigns, event stands and brochures to be shared in Powerpoint are received with derision – and with an ‘air of deflation’ that shifts in the colours/layout/fonts are going to completely ruin the art.

Check out the meme, ‘Powerpoint rage’. Have you triggered or experienced ‘the stare’?

The challenges represented by ‘MS rage’ relate to;

• Campaign managers managing stakeholder input on programmes, where Adobe Acrobat is not a fully supported corporate tool
• Agency account relationship owners who have to take the client requests back into the creative team
• Content owners and managers who need to blend agency efforts with assets produced internally with corporate tools

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

Despite all your research, preparation and considered editing about what/what not say, you’re still very conscious about how well it’s going to be received. Your reviewers are often an array of critics with varying degrees of comment value; relevant and irrelevant, structured and random, useful and useless. 

It’s when you get the full spectrum of feedback that the situation can feel like the meme – especially if the content has a creative dynamic too (e.g. video script, presentation, ebook). 

Check out the meme, ‘Copy bashing’. Have you got the bruises – or joined-in the bashing?

The challenges represented by ‘Copy bashing’ relate to:

• Content marketers and managers producing critical content to support upcoming campaigns 
• Product marketing managers writing their own copy to support corporate campaigns and assets
• Marketers curating and editing existing content and copy to mobilise campaigns quickly and cost effectively 

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

An over-elevated idea, with a complex set of concepts and enablement steps can alienate the key participants and contributors you need to make it happen. At this point, your thought leadership could be causing more confusion than motion. 

Check out the meme, ‘Avoid notion without motion’. Have you experienced thought leadership that’s too lofty and incomprehensible?

The challenges represented by ‘Avoid notion without motion’ relate to: 

• Campaign managers planning and deploying thought leadership campaigns to sellers, partner channels and customers 
• Product and seller enablement teams charged with elevating sales pitch and delivery
• Marketing leaders recognising the need to infuse thought leadership programmes within broader portfolio marketing efforts 

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

The cold, lingering feeling of realising you’ve not applied it properly can ashen the face of the most seasoned digital marketer. 

Check out the meme, ‘Ooops, forgot the spend cap!’. Is this a sudden realisation you’ve felt?

The challenges represented by ‘Ooops, forgot the spend cap!’ relate to:

• Digital marketers running multiple campaigns and channels 
• Marketing finance and budget holders faced with higher media costs than expected  
• Search marketing pros underestimating the volume of interest and engagement with their campaigns 

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

This fundamental consideration (albeit sometimes reduced to a gut feel or snapshot) is missing from too many programmes, where the signals should be decoded and actioned. 

The savvy teams (and agencies) tackle these perceptions head-on, threading and devoting efforts towards success. But it starts with asking the questions, and understanding the perceptions in the first place.

Check out the meme, ‘Do you have reception for perception?’. Is your marketing acting on your customer perception? 

The challenges represented by ‘Do you have reception for perception’ relate to:

• Heads of social and customer marketing who have the signals and data but struggle to embed into initiatives back within the business 
• Marketing leaders whose teams lack the feedback visibility, marketing rationale and actionable plans to inform their own team efforts  
• All marketing (and customer facing) team members should have some awareness of customer perceptions so they can help their collective efforts

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

But with a poor partner strategy, structure and management it can feel more like an exercise in crowd control. 

Check out the meme ‘Herding cats’. Does channel and partner marketing feel like this sometimes?

The challenges represented by ‘Herding cats’ relate to:

• Relationship marketers charged with leading the partner down the vendors path
• Marketing and sales leads scaling business and revenue streams with new channels, alliances, and partners
• Channel marketers scaling GTM efforts through channel partners with different visions and expectations 

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

But this increase in data capture is rarely echoed with a commensurate increase in resources, tools and capabilities required to convert it into meaningful, actionable, timely insights. As an industry we’re getting there, but the delta between captured data and converted insights is not narrowing quickly enough. 

Check out the meme ‘Data deluge’. Have you suffered from too much data and not enough insight?

The challenges represented by ‘Data deluge’ relate to:

• Marketing leaders dealing with increasing volumes of data afforded from platform adoption
• Digital marketing heads challenged with converting the digital signals into meaningful marketing insights that the business can act on
• Managers of marketing channels with insufficient fractional data for decision making  

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!